People love infotainment! Outdoor events such as musical festivals and discussion events provide a great opportunity to be present and visible as an awareness campaign. A tent complete with Sincerely, Food visuals is an obvious way of organising activities such as infotainment games, “black banana” ice-cream prepping sessions, or “Disco soup”. Visitor involvement and engagement may be incentivised by offering prizes such as T-shirts and totes complete with Sincerely, Food logo and hashtags. You need to seize on every opportunity to increase the campaign’s visibility in the public eye. One such opportunity is provided by annual events such as musical festivals and other kinds of summer festivals. Events to consider: pop music fests, folk music events, discussion/ideas festivals. Each game has to have its own “narrative” to be told by a team member, including volunteers. Volunteer help is indispensable in this type of events.